Web3 Ideas and Inspiration

Customers' expectations of loyalty schemes are changing. Let’s look at how and why to use NFT-based loyalty programs in your marketing toolkit.

Why are so many big name brands using NFTs these days? We weigh up the pros and cons of using NFTs as part of marketing strategy.

Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.

Is the NFT hype train over? Find out what a tech "hype cycle" is, key NFT trends from 2022 and how we think NFTs will play out in 2023.

We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.

We explore some of the nifty ways different industries are using NFTs.

We collate some of the most innovative projects and use cases in the Web3 space from 2022.

We define how customer expectations are changing with Web3 and NFTs, and what that means for your business.

NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore what eco-friendly NFTs look like.

Actionable ways to integrate NFTs into your brand strategy with real-world examples.

Do you want to launch an NFT collection? In this post we talk through the different ways to mint NFTs, plus how to make the most of your first mint.

The five big ways NFTs can provide users with utility: gated access, merch and community projects, loyalty programs, reward tokens and ticketing.

An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used and why they're here to stay.

A rundown of what Web3 agencies do and how to find the right one to meet your goals.

Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.

An overview of Web3, from beginning to now. This guide explains what Web3 is, how it works, why it matters, and what brands and marketers should know about it.